Company Description
Diamond Parks, located in Lohegaon, Pune, offers a variety of entertainment options for families, friends, and corporations. The parks include Diamond Water Park, which has 32 international water rides, Diamond Adventure Park, which has 29 adventure attractions, and Camp Diamond, which offers American-style camping experiences. The parks are known for their international safety standards and a wide range of activities for visitors of all ages.
Strategic Planning:
- Develop and implement marketing strategies to enhance brand visibility and drive guest attendance.
- Create campaigns that align with seasonal trends, customer needs, and organizational goals.
- ATL, BTL Marketing, Vendor Management.
Team Leadership:
- Manage and mentor the marketing team, ensuring consistent performance and professional growth.
- Coordinate cross-departmental efforts for integrated marketing campaigns.
Brand Management:
- Maintain a consistent and engaging brand image across all communication channels.
- Monitor competitor activities and adjust marketing strategies accordingly.
Digital Marketing:
- Oversee the park's online presence, including website updates, social media management, and email campaigns.
- Utilize SEO and analytics tools to optimize digital campaigns and track their effectiveness.
Event Promotions:
- Plan and promote events like festive celebrations, corporate gatherings, and school group packages.
- Partner with local businesses and organizations to expand promotional efforts.
Market Research:
- Analyze visitor feedback and market trends to identify opportunities for improvement.
- Conduct surveys and research to assess customer preferences and expectations.
Budget Management:
- Prepare and manage the marketing budget, ensuring cost-effective operations.
- Track ROI for all marketing activities and provide detailed performance reports.
Requirements- Experience: 8+ years in marketing, with at least 3 years in a managerial role.
- Education: Bachelor's or Master's in Marketing, Business Administration, or a related field.
Skills:
- Strong leadership and communication skills.
- Expertise in digital marketing tools and analytics.
- Ability to plan and execute creative marketing campaigns.
- Knowledge of B2B and B2C marketing, particularly in the hospitality or entertainment industries.
- Proven track record in achieving marketing targets.
Preferred Experience- Marketing experience in Malls, Cinemas, publications, Event companies, water parks, amusement parks, or theme parks.
- Familiarity with regional markets and customer behaviours.
