| Job Name | Sector Lead, Self Employed & Business Banking Propositions |
| Position Grade | M7 |
| Reports To | Head Proposition Self Employed Segment |
| Nos of Reportees | 2-4 |
| 1) Job Purpose |
- The core philosophy of the Proposition model is Customer-in vs Product-out. As the bank scales in multiple areas, a key component of the growth path is to gain disproportionate share of mind and wallet of the business banking segments though the right segmental propositions.
- Incumbent will have the focus on the Self-employed segment - identifying and Crafting unique Propositions to win in the selected segments
- He/She has to build & drive team for building propositions and needs to liaise with Channels to increase penetration of the proposition.
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AreaKey Accountabilities / Responsibilities
| 2) Key Accountabilities / Responsibilities | |
| Creation | - The key deliverables will to have a deep insightful understanding of customer needs, use the insights to build a world-class proposition for these segments
- One must have the mindset to identify real problems consumers face and building iterative solutions and prototypes to solve those consumer problems
- This role includes deep insights of customer's stated / unstated needs and creating evergreen propositions to support the cycle of existing portfolio
- Understanding customer life cycle and commercialize the right proposition to the client for deeper wallet and cross sell is required
- Obsess about the customer while creating the best-in-class proposition & subsequent experience for them.
- Developing client segment-based proposition that encompasses complete ecosystem including employees, promoters, family, Individual/Proprietary Firm, Private/Public Limited Co, Supply Chain, business firms and other shareholders of the company
- This would entail working with analytics teams to get data on internal clients and work with agencies to get insights on clients
- One must be good at Stitching together all banking and non-banking products, including Current Account, Saving Account, Forex, Trade, CMS, Promoter's and Personal Investment, Transactional Banking, Protection and cross border remittances
- Work with the marketing & communication strategy teams to promote bank's offerings with well-defined execution plan
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| Distribution and Measurement | - Execute the propositions through the right distribution models (Physical, Digital, Voice), keep evolving and improving portfolio metrics, create Segment WOW, ensure significant share of bank business & portfolio growth comes from these segments & manage the P&L of these segments
- Manage and lead all aspects of proposition programs, implementation and delivery processes, customer journey and modifications
- Work closely with other product and distribution teams to actualize and execute the proposition. To do this they will need to understand growth hacking, Performance marketing and be good at Customer analytics
- Work closely with various distribution channels and various customer interfacing journeys including Physical / Video / Voice / Digital
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| 3) Candidate Specification |
- A seasoned professional from foreign banks / fintech / top Indian banks
- Must come from a background of developing products and scaling them up
- Must have a deep domain expertise in product portfolio of Assets & Liabilities
- Age group 35-38 yrs.
- Candidate should have a pedigree from premier instituteMaster's degree from Premier Institute/CA
- Over 10 years experience in product management, preferably in formulating proposition strategies and/or managing value proposition portfolios
- Outstanding analytical and quantitative capabilities
- Critical thinking thinks outside the box and above and beyond conventional wisdom
- Collaborative work style effectively interacts with partners across organizational boundaries/hierarchies
- Displays a leadership presence commands respect and will earn trust of senior leaders
- Multi-tasks productively and reliably, while managing conflicting priorities
- Ability to delegate and nurture team members on multi skilled scopes in their roles.
- Experience in managing a team (min 4 yrs.)
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