| Creation | - The key deliverables will to have a deep insightful understanding of customer needs, use the insights to build a world-class proposition for these segments
- One must have the mindset to identify real problems consumers face and building iterative solutions and prototypes to solve those consumer problems
- This role includes deep insights of customer's stated / unstated needs and creating evergreen propositions to support the cycle of existing portfolio
- Understanding customer life cycle and commercialize the right proposition to the client for deeper wallet and cross sell is required
- Obsess about the customer while creating the best-in-class proposition & subsequent experience for them.
- Developing client segment-based proposition that encompasses complete ecosystem including employees, promoters, family, Individual/Proprietary Firm, Private/Public Limited Co, Supply Chain, business firms and other shareholders of the company
- This would entail working with analytics teams to get data on internal clients and work with agencies to get insights on clients
- One must be good at Stitching together all banking and non-banking products, including Current Account, Saving Account, Forex, Trade, CMS, Promoter's and Personal Investment, Transactional Banking, Protection and cross border remittances
- Work with the marketing & communication strategy teams to promote bank's offerings with well-defined execution plan
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| Distribution and Measurement | - Execute the propositions through the right distribution models (Physical, Digital, Voice), keep evolving and improving portfolio metrics, create Segment WOW, ensure significant share of bank business & portfolio growth comes from these segments & manage the P&L of these segments
- Manage and lead all aspects of proposition programs, implementation and delivery processes, customer journey and modifications
- Work closely with other product and distribution teams to actualize and execute the proposition. To do this they will need to understand growth hacking, Performance marketing and be good at Customer analytics
- Work closely with various distribution channels and various customer interfacing journeys including Physical / Video / Voice / Digital
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