Search Engine Optimization Specialist

Type, Location : Full Time @ Anywhere in India

Desired Experience : 3+ years

Job Description

Responsibilities :

Lead research for SEO friendly keywords.

Well versed with on and off page SEO activities.

Should be adept at driving organic traffic

Should be able to understand the audience and what content would fit best to write by the

content team.

Should be able to do a detailed audit of the website to roll out the best possible strategies.

Monitor technical search engine optimization issues and help in fixing them.

Optimize the content of landing pages, blogs and websites.

Provide references of high ranking blogs, references with keywords to work to the content

writer(s) to ensure ranking of blogs.

Direct and coordinate content teams in off-page search engine optimization tasks like link-

building, forum commenting, etc.

Analyze the insights and create a report on all aspects of SEO including the audience,

traffic, views, clicks, rankings, etc.

Collaborate with the Marketing and Sales teams during the marketing campaigns.

Collaborate with the Content team to develop the right approach for the marketing

initiatives.

Stay up to date regarding search engine optimization and marketing standards.

Execute tests, collect and analyze data and results, identify trends and insights in order to

achieve maximum ROI in paid search campaigns

Perform ongoing keyword discovery, expansion and optimization

Qualifications :

BS/MS degree in marketing or a related field

Proven working experience of 3+ years in SEO

Knowledge of keyword research and data mining tools

Should have worked in a brand side role for at-least 2 Years

Highly creative with experience in identifying target audiences and devising digital

campaigns that engage, inform and motivate

Deep knowledge of Google Analytics and other data analysis tools.