Search Engine Optimization Specialist

Position : SEO Executive

Clinic Name : Progenesis IVF Fertility Centre. ( https://progenesisivf.com)

We are seeking an experienced SEO Executive to join our team. The ideal candidate will be responsible for developing and implementing effective SEO strategies to drive organic traffic to our website. The candidate should have a strong understanding of search engine algorithms and experience with optimizing websites for search engines.

Responsibilities:

Develop and implement SEO strategies to increase website visibility and drive organic traffic

Conduct keyword research and analysis to identify relevant keywords and phrases to target

Optimize website content, meta tags, and other on-page elements to improve search engine rankings

Manage off-page optimization, including link building and social media campaigns

Monitor website analytics to track performance and identify areas for improvement

Stay up-to-date with the latest trends and best practices in SEO and search engine algorithms

Work closely with the content team to ensure content is optimized for search engines

Collaborate with the development team to ensure website structure and technical elements are SEO-friendly

Prepare regular SEO reports to track progress and communicate results to the team and management

Strongly able to identify user search intent and suggest content idea's based on that

Continuously working on finding new opportunities of web pages / landing pages

Requirements:

Bachelor's degree in Marketing, Business, or a related field

2-3 years of experience in SEO, with a proven track record of driving organic traffic and improving search engine rankings

In-depth knowledge of search engine algorithms, ranking factors, and best practices

Experience with keyword research and analysis tools, as well as SEO tools like Google Analytics, Google Search Console, and SEMRush etc

Strongly understand and able to manage of CMS like WordPress

Strong analytical skills and attention to detail

Excellent written and verbal communication skills

Ability to work under tight deadlines and manage multiple projects simultaneously