Company Overview
MarsDevs is an offshore product development organisation that provides end-to-end software development services. Founded in 2019 in India, MarsDevs aims to deliver the best product development experience and build scalable products with clean code. Our services include systematic project analysis, UI/UX design, technical consulting, and digital marketing. We prioritise a remote-first culture and deliver high-quality products with a distributed team.
Smo
- Develop and execute social media strategies that increase brand awareness, engagement, and website traffic
- Create and curate engaging content for our social media platforms (including Facebook, Twitter, Instagram, LinkedIn, and YouTube)
- Monitor social media channels for brand mentions, customer feedback, and industry trends
- Respond to comments and messages on social media in a timely and professional manner
- Work with the Digital Marketing Manager to identify opportunities for social media campaigns and promotions
- Analyze social media metrics and provide regular reports
- Stay up-to-date with the latest social media trends, tools, and best practices
- Make competitors analysis for social media advertising campaigns and budgets
Seo
- Develop and execute SEO strategies to improve website visibility, drive organic traffic, and increase search engine rankings
- Conduct keyword research and analysis to identify opportunities for content optimization and keyword targeting
- Monitor and analyze website performance using tools such as Google Analytics
- Collaborate with content teams to ensure on-page optimization of all website content, including blog posts, landing pages, and product pages
- Optimize website architecture and page structure to improve crawlability and indexing by search engines
- Stay up-to-date with the latest SEO trends, algorithms, and best practices, and provide recommendations for website optimization and improvements
- Monitor and report on website performance and keyword rankings, and provide regular updates to the Digital Marketing Manager
- Analyze competitors keywords in PPC campaigns and budgets
- Work with web development teams to ensure technical SEO best practices are implemented
Qualifications
- Bachelor's degree in marketing, communications, computer science or a related field
- 3+ years of experience in SEO management & 2+ years of experience managing social media accounts for businesses
- Strong analytical skills and proficiency with SEO tools, such as Google Analytics, Google Search Console, Google Tag Manager
- Excellent written and verbal communication skills
- Strong creative skills with the ability to create engaging content
- Knowledge of social media platforms, tools, and best practices
- Experience with social media advertising and analytics
- Strong technical SEO skills and experience with website architecture, crawlability, and indexing
- Demonstrated experience with keyword research, content optimization, and link building
- Strong understanding of HTML, CSS, and JavaScript as it pertains to SEO
- Excellent written and verbal communication skills, with the ability to communicate complex SEO concepts to non-technical stakeholder
