Search Engine Optimization Specialist

About the Company:

Front Hunt is a specialized recruitment and staffing agency that provides recruitment Solutions for businesses. Front Hunt maintains strategic partnerships with Business, educational, and training providers across Australia. Through our alliances and relations with partner companies, we can help you take The Big Step and provide the experience needed to enter the workforce. We provide employers and businesses with the opportunity to connect with the brightest talents and the new generation workforce.

Job Description:

We are looking for a talented Content Writer & SEO Specialist who can create compelling content and drive organic traffic through effective SEO strategies. The ideal candidate will have a strong background in content creation and an in-depth understanding of search engine optimization techniques. They should be capable of translating complex engineering papers into engaging and easy-to-understand content while optimizing it for search engines.

Role Content Writer & SEO Specialist

Key Responsibilities:

Develop and execute SEO strategies to improve website visibility and rankings on search engine results pages (SERPs).

Conduct keyword research to identify relevant topics and search terms with high traffic potential in the engineering industry.

Create and optimize content for website pages, blog posts, whitepapers, case studies, and other marketing collateral, ensuring alignment with SEO best practices.

Write clear, concise, and engaging content that effectively communicates complex engineering concepts to a non-technical audience.

Collaborate with subject matter experts, engineers, and researchers to understand complex engineering papers and distill them into reader-friendly content.

Optimize on-page elements such as title tags, meta descriptions, headers, and internal linking structures to enhance search engine visibility.

Monitor website performance using SEO analytics tools (e.g., Google Analytics, Google Search Console) and make data-driven decisions to improve organic traffic and user engagement.

Stay updated on industry trends, algorithm changes, and best practices in SEO and content marketing, implementing new strategies to stay ahead of the competition.

Conduct competitor analysis to identify content gaps and opportunities for improvement in our SEO and content strategy.

Collaborate with the marketing team to integrate SEO tactics into broader marketing campaigns and initiatives.

Requirement:-

Bachelor's degree in English, Journalism, Marketing, or a related field.

Proven experience in content writing and search engine optimization, preferably in the engineering or technical industry.

Strong understanding of SEO principles and techniques, including keyword research, on-page optimization, and link building strategies.

Ability to distill complex technical information into clear, concise, and engaging content for a non-technical audience.

Excellent writing and editing skills, with attention to detail and grammar.

Proficiency in SEO analytics tools (e.g., Google Analytics, SEMrush, Moz) and content management systems (e.g., WordPress).

Creative thinking and problem-solving skills, with the ability to generate innovative ideas for content and SEO initiatives.

Strong organizational and time-management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.

Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.