About EDIIIE
ediiie stands for Experts in Designing Innovative, Interactive and Immersive Experiences. We are a creative technology company
that designs & develops next-generation experiences for global brands. We are India's largest solution provider for AR/VR/MR
and Gamification needs. ediiie is also a leading player in designing and building various metaverses that comprise of several high-
end games, new age block chain technologies, NFT design and development, sophisticated backend frameworks, and cutting edge XR (AR/VR/MR) technologies across the industries.
We are seeking a seasoned SEO Specialist to elevate the organic search visibility and authority of a metaverse platform and associated gaming titles. You will be responsible for implementing and refining a comprehensive SEO strategy that drives consistent growth in organic traffic, user acquisition, and engagement. Your expertise in technical SEO, content optimization, link building, and the latest SEO tools and AI-powered solutions will be crucial in ensuring our brand ranks prominently in search engine results pages (SERPs) for relevant keywords and queries.
Responsibilities:
- SEO Strategy & Implementation:
- Develop and execute a comprehensive SEO strategy that aligns with our marketing goals and user acquisition targets.
- Conduct in-depth keyword research, identifying high-value search terms and phrases relevant to our metaverse and gaming offerings, using tools like Semrush, Ahrefs, or SurferSEO.
- Optimize on-page elements (titles, meta descriptions, headers, content) to enhance search engine visibility and relevance, potentially leveraging AI-powered optimization tools like Outranking or MarketMuse.
- Implement technical SEO best practices to ensure our website's optimal performance, crawlability, and indexability, utilizing tools like Screaming Frog or DeepCrawl.
- Content Optimization & Link Building:
- Collaborate with content creators to produce high-quality, SEO-friendly content that attracts organic traffic and resonates with our target audience, potentially using AI-powered content generation tools like Jasper or Rytr.
- Develop and execute a strategic link-building campaign to acquire authoritative backlinks from relevant websites and online communities, utilizing tools like BuzzSumo or LinkWhisper.
- Monitor and analyze competitor SEO strategies to identify opportunities and stay ahead of the curve using tools like SpyFu or SimilarWeb.
- Performance Analysis & Reporting:
- Utilize SEO analytics tools (e.g., Google Search Console, Ahrefs, SEMrush) to track keyword rankings,organic traffic, and other key metrics.
- Generate regular reports on SEO performance, providing insights and recommendations for ongoing optimization. Ability to make insightful reports is a must.
- Stay abreast of the latest SEO trends, algorithm updates, and industry best practices to ensure our strategies remain effective, potentially leveraging AI-driven insights platforms like seoClarity or Searchmetrics.
Requirements:
- Experience: 6-8 years of hands-on experience in SEO, preferably with a focus on the gaming industry or related fields.
- Technical Skills:
- In-depth knowledge of SEO principles, techniques, and best practices.
- Proficiency in using a wide range of SEO tools, including both traditional and AI-powered solutions.
- Desired SEO Tools are (examples): Semrush, Ahrefs, SurferSEO, Screaming Frog, DeepCrawl,Google Search Console, Moz Pro, SE Ranking, Mangools Or any other credible tool.
- Desired AI tools are (examples): Outranking, MarketMuse, Jasper, Rytr, Alli AI, Frase,WriterZen or any other credible tool.
- Understanding of technical SEO aspects, such as site structure, schema markup, and page speed optimization.
- Familiarity with content management systems (CMS) and website development technologies.
Additional Skills & Qualifications:
- Strong analytical and data interpretation skills
- Excellent written and verbal communication skills
- Ability to work independently and collaboratively within a team
- Passion for gaming, the metaverse, and staying ahead of digital trends
Adaptability and willingness to learn new tools and technologies
