Role Description
This is a full-time on-site role for a Search Engine Optimization Specialist. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, building quality backlinks, analyzing web analytics, and implementing on-page SEO strategies. The role involves working closely with the marketing team and collaborating on SEO strategies for client projects.
- Conduct keyword research to identify target keywords and phrases that will drive traffic to our website.
- Optimize on-page SEO elements such as meta tags, headings, content, and internal linking structures.
- Develop and implement off-page SEO strategies, including link building campaigns and influencer outreach.
- Monitor and analyze website performance metrics using tools such as Google Analytics and Search Console.
- Generate regular SEO performance reports, highlighting key metrics, insights, and recommendations for improvement.
- Stay updated with the latest SEO trends, algorithms, and best practices.
- Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are properly implemented.
- Provide SEO recommendations and guidance for website architecture, content, and other factors impacting organic search rankings.
