Search Engine Optimization Specialist

CITTA (Lexicon Lifestyle - A Lexicon Group Enterprise) is a skincare company located in Pune. Our mission is to create the most effective and safe natural skincare products for babies and kids by combining traditional childcare practices with scientific research. We prioritize convenience for parents and conscious choices for people and the planet. Our products are made with ethically sourced and manufactured natural ingredients, and are cruelty-free, dermatologically tested, and free from harsh chemicals.

This is a full-time on-site role for a Search Engine Optimization Specialist at CITTA. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, building quality backlinks, analyzing web analytics, and optimizing on-page SEO. The role involves working closely with cross-functional teams to improve organic search visibility and drive website traffic.

• Keyword Research and SEO Audits
• Link Building
• Web Analytics
• On-Page SEO
• Experience with SEO tools such as Google Analytics, SEMrush, or Moz
• Strong analytical and problem-solving skills
• Understanding of search engine algorithms and ranking factors
• Excellent written and verbal communication skills
• Ability to work collaboratively in a team environment
• Knowledge of HTML, CSS, and basic web development concepts is a plus