Roles and Responsibilities
As a SEO (Search Engine Optimization) you'll need to:
- Experience with Google and Bing's services, including Analytics and Webmaster Tools
- Experience with Google's Keyword Tool
- A functional understanding of HTML and CSS
- The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata site speed optimization, and related skills
- Proven success in off page link building and viral strategies
- The ability to deploy an effective local and long-tail search strategy
- A deep understanding of mobile strategy and how it relates to SEO
- A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
- Experience in building inbound organic search traffic and improving SERPs
- A background in creating reports showing web analytics data and site evaluations
- An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
- Familiarity with the best tools in the trade
- Change website architecture, content, linking and other factors to improve SEO positions for target keywords
- Work with editorial and marketing teams to drive SEO in content creation and content marketing (Optional)
- Google Ads optimization (Optional)
Skills Required:
You'll need to have:
- Keyword research
- Link building
- On page activity
- Basic coding
- Word press plugging use
