Search Engine Optimization Analyst

About Changing Tree

Changing Tree is one of the leading Digital Advertisement solution providers for brands globally. Led by the team with two decades of experience, Changing Tree assists over some of the top companies in managing their Digital marketing and operations seamlessly.

Awarded as best Marketing Campaign of the year from Star Awards, we are one of the most rapid-growing ad agencies in India. We've taken the leap of faith and of distances to build a highly personalized approach to the brands we work with, renewed with a global perspective.

We are looking for:

An SEO Analyst to spearhead its technical and blog SEO. The engagement will be inclusive of an internal audit with recommendations and proposed strategy, followed by monthly maintenance.

What this job entails:

Plan, manage, execute, analyze, and iterate on client SEO or content marketing initiatives.

Develop, edit, proofread, and improve on content deliverables.

Manage and execute the implementation of SEO strategy.

Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.

Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific.

Develop and implement link building campaigns.

Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.

You will also manage all SEM campaigns on Google, Yahoo, Bing and others.

SEM experience managing PPC campaigns across Google, Yahoo and Bing. Up-to-date with the latest trends and best practices in SEO and SEM Knowledge of ranking factors and search engine algorithms will be an added advantage.

Outstanding ability to think creatively, strategically , and identify and resolve problems

Excellent verbal and written communication skill

REQUIREMENTS

• Proven work experience of 2- 5 years in creating and editing digital content for target audiences.
• Strong understanding of the Search Engine Optimization (SEO) process.
• Experience of working with an Advertising / Marketing agency is must.
• Hands-on experience working with popular keyword tools.
• Knowledgeable of content marketing.

Qualification: -

Certification from OMCP (SEO) is preferred (not mandatory) -

Any graduate - Additional knowledge on SEM, SSM and other marketing expertise - Leadership quality

Associations and collaborations:

The role requires close collaboration with Bangalore and Mumbai team:

- Digital team

- Client servicing Bangalore and Mumbai office.

- Web and technology team

- Business Development team

Working @ Changing tree:

Thinking differently comes naturally to us. Though, most of us hail from different parts of India, surprisingly we share the same level of passion. We have unwavering commitment towards the work in common. Doing crazy things keeps us normal. Cracking challenging briefs is what gives us high. Coming up with fresh cost-effective ideas, cheeky thoughts is our way of life. Every day, we come to office only to better ourselves. Raise the bar of our creative effectiveness. In a nutshell. Ours is a team that's oozing with madness.