Position: SEO Analyst
Experience: 3 to 6 years
Location: Madurai.
Roles and Responsibilities:
- Develop and implement SEO strategies to improve website rankings and drive organic traffic.
- Conduct keyword research and analysis to identify new opportunities for optimization and content creation.
- Optimize website content, including page titles, meta descriptions, and on-page elements such as headers, images, and internal links.
- Create and execute link building campaigns to improve website authority and domain ranking.
- Monitor website performance using tools like Google Analytics and Search Console and provide regular reporting and analysis to Manager.
- Keep up to date with the latest SEO trends, algorithm updates, and best practices, and make recommendations for changes to improve search performance.
- Conduct regular site audits to identify and address technical SEO issues such as broken links, crawl errors, and indexing problems.
- Track and report on SEO metrics such as organic traffic, keyword rankings, and backlink profile.
- Plan, create and publish engaging content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Manage content calendar and ensure timely posting of content.
- Monitor and respond to comments and messages on all social media platforms in a timely and professional manner.
- Track and analyse social media metrics and use data to inform future strategies and campaigns.
- Stay up to date with the latest social media trends, algorithm changes and best practices.
- Collaborate with teams, including marketing, creative and product.
- Manage social media advertising campaigns and budgets.
Skills and Qualifications:
- Bachelor's degree in marketing, or a other field.
- Knowledge of SEO tools such as Google Analytics, Search Console.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.
- Understanding of content creation and optimization strategies.
- Knowledge of on-page and off-page optimization techniques.
- Understanding of technical SEO best practices.
- Strong understanding of social media platforms, including their respective audiences and algorithms.
- Proficient in social media management and analytics tools, such as Hootsuite.
- Experience in creating and executing social media advertising campaigns
