Skills:
Search Engine Optimization (SEO), SEO Copywriting, E-Commerce, seo, Off-Page SEO, WordPress,
Company Overview
Touchstone Educationals LLP is a leading visa and immigration consultancy firm with a network of branches across Punjab and Haryana. We have been providing expert and personalized services for those seeking to study in Canada and Australia for over two decades. With a team of dedicated professionals, we ensure that our clients receive the best guidance and support throughout their visa application process.
Job Overview
Touchstone Educationals LLP is hiring a Search Engine Optimisation Specialist - Female to join our team. This is a full-time position based at our headquarters in Chandigarh. The selected candidate will have 1 to 3 years of experience in Search Engine Optimisation. We are looking for someone who is passionate about improving search engine rankings and driving organic traffic to our website.
Qualifications And Skills
- Bachelor's degree in Marketing, Computer Science, or a related field.
- 1 to 3 years of experience in Search Engine Optimization.
- Strong knowledge of SEO best practices and ranking factors.
- Familiarity with keyword research tools and web analytics tools.
- Experience with website optimization and content management systems.
- Excellent written and verbal communication skills.
- Attention to detail and ability to multitask.
- Ability to work independently and as part of a team.
- Females are highly encouraged to apply.
SEO Specialist
Responsibilities Include
Optimizing copy and landing pages for search engine optimization
Performing ongoing keyword research including discovery and expansion of keyword opportunities
Researching and implementing content recommendations for organic SEO success
Job brief
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Facebook, Instagram, Linkedin, Yahoo and Bing in order to maximize ROI.
Responsibilities
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements And Skills
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience With Bid Management Tools
Experience with A/B and multivariate experiments
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM 
