Responsibilities:
- Develop, implement, and manage paid search campaigns across platforms such as Google Ads, Facebook Ads, Bing Ads, and other search engines.
- Conduct thorough keyword research to identify and target high-performing keywords that drive qualified traffic.
- Analyze campaign performance using tools like Google Analytics and provide actionable insights to improve campaign effectiveness.
- Execute A/B tests on ad creatives, landing pages, and other campaign elements to identify opportunities for optimization.
- Monitor and adjust bids to ensure optimal campaign performance and budget utilization.
Special Features/Requirements of the Position:
- 2-5 years of proven experience in SEM, managing PPC campaigns across Google, Bing, and other search platforms.
- Bachelor's degree in marketing, Business, or a related field.
- Google Ads Certification is preferred.
- Proficiency in using Google Ads, Bing Ads, Google Analytics, and other SEM tools.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
Competences:
- Diligence, commitment, and attention to detail.
- Excellent verbal and written communication in English.
- Creative problem-solving skills.
- Strong teamwork and work ethic.
