Search Engine Marketing Analyst

Designation: SEM

Roles & responsibilities:

Implement effective paid digital advertising campaigns to attract qualified prospects with cost-effective strategies across Facebook, Google and other paid advertising platforms.

Launching optimized ads through online channels to drive digital engagement for current projects as well as increase company and brand awareness.

Build, test and optimize paid ad campaigns to consistently improve performance

Analyze and report on campaigns, A/B tests, leads, and revenue and ROI.

Strong ROI across digital marketing channels

Consistent tracking, reporting, knowledge sharing, and rapid iteration.

Enterprise-level knowledge and experience in Google Analytics and tag management solutions.

monitoring and optimizing the performance of all digital marketing campaigns. Liaising with internal teams on project start-up requirements and during the study enrolment to deliver against the business target

Assisting in planning, implementing, and monitoring the ongoing company presence on online media platforms

Skills Required:

Google, Meta, Adroll, Bing, Taboola, LinkedIn, google tag Manager, and Google Optimize