- Collaborate in the creation and planning of marketing strategy and campaigns, and monitor their performance
- Manage and control analytics for advertising, websites and Salesforce campaigns to measure performance and suggest improvements
- Collaborate in the creation of the media mix per advertising campaign, create the relationship with advertising vendors and ensure that deadlines are met for campaign launches.
- Improve SEO performance and manage its maintenance
- Collaborate in major cross-departmental activities.
- Generate ideas for campaigns to increase the number of qualified leads
- Propose department processes and software improvements as needed
- Oversee social media accounts and interact with visitors
- Propose and set A/B testing for campaigns to establish best practices
- Assist in content revisions as needed
- Help identify trends in the market to improve marketing communication, strategies, and programs
As a SEO Implementer, you have:
- A degree in Marketing, Business, or related field, and/or experience working in a Marketing related field for more than 5 years
- Demonstrated knowledge of Digital Marketing, SEO and SEM
- Expertise in deep linking
- Experience with SEO algorithms
- Knowledge in Multi-pronged SEO
- Experience collaborating in the creation of marketing strategies and campaigns
- Strong time and project management skills
- Ability to collaborate with designers and copywriters
- Strong tech-savvy and the ability to quickly learn new systems and processes
- Ability to target audiences with the right media and messages
- Ability to quickly learn and understand RamSoft s products, features, and services
- Strong ability to perform research
What will make you stand out
- Professional experience with Salesforce (Pardot knowledge is an asset)
- Experience with agile marketing
- Experience in advertising
- A background in healthcare
- Experience managing Google Analytics and other analytics tools
- Experience managing social media accounts
- Experience dealing with marketing vendors
