Job Title: Salesforce Marketing Cloud Specialist
Location: Chennai (Hybrid)
Experience: 3+ Years
Employment Type: Full-time
Job Description:
We are seeking a skilled Salesforce Marketing Cloud Specialist with a strong background in Email Studio and Automation Studio to join our team in Chennai. As a key member of our marketing technology team, you will be responsible for driving impactful email campaigns and automating marketing workflows to enhance customer engagement and business performance.
Key Responsibilities:
- Design, develop, and execute email marketing campaigns using Email Studio.
- Create and manage automated workflows and processes in Automation Studio.
- Collaborate with cross-functional teams to understand business requirements and implement personalized marketing solutions.
- Analyze campaign performance metrics and provide actionable insights to improve effectiveness.
- Ensure compliance with data protection regulations and marketing best practices.
- Optimize Salesforce Marketing Cloud features to streamline marketing operations.
Required Skills and Qualifications:
- 3+ years of hands-on experience with Salesforce Marketing Cloud.
- Proficiency in Email Studio, Automation Studio, and related tools.
- Strong understanding of email marketing principles and best practices.
- Experience with data segmentation, audience targeting, and personalization.
- Ability to analyze and report campaign performance metrics.
- Excellent communication and problem-solving skills.
