Job Title: Salesforce Marketing Cloud Consultant
Experience: 3 to 5 Years
Notice Period: Immediate Joiner or max 15days
Location: Gurugram (Gurgaon), with occasional travel to Pune as required.
Key Responsibilities:
- Setup, Implement and integrate Salesforce Marketing Cloud across multiple channels, including Email, SMS, WhatsApp, Push notifications
and Custom Dashboards.
- Execute strategies using Marketing Cloud Personalization, Data Cloud, and Datorama integration.
- Develop, implement, and optimize automations and journeys for daily operations, ensuring efficiency and accuracy.
- Configure and manage SFMC components: Email Studio, Mobile Studio (Push, SMS, WhatsApp), Contact Builder, Audience Builder,
Automation Studio, Journey Builder, Reporting, and Einstein features.
- Write and troubleshoot SQL queries, HTML, and CSS for dynamic email functionalities.
- Hands on work experience with API triggers and 3rd party integration.
- API Promotional/Transactional and promotional campaigns.
- Provide ongoing production support, analyse issues, and implement solutions to ensure system stability and performance.
- Collaborate with cross-functional teams, guiding customers through the implementation and best practices of Marketing Cloud solutions.
- Develop user stories, functional specifications, and project plans in coordination with stakeholders.
- Conduct client meetings to understand business needs and tailor SFMC solutions accordingly.
- Track and manage project progress, providing regular updates to stakeholders.
- Serve as the primary client contact, offering guidance on marketing best practices and resolving complex scenarios.
- Conduct Knowledge Transfer KT and act as a Subject Matter Expert (SME) to the delivery team throughout the project, ensuring customer success.
Preferred Certifications:
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Administrator
- Salesforce Marketing Cloud Developer
- Salesforce Marketing Cloud Consultant
- Salesforce Data Cloud Consultant
- Salesforce Marketing Cloud Personalization Accredited
Requirements:
- Bachelor's or master's degree in computer science, Information Technology, Marketing, or a related field.
- Minimum 3-5 years of relevant experience in Salesforce Marketing Cloud implementation and integration.
- Strong client handling and communication skills.
- Experience in the automotive industry is a plus.
- In-depth technical expertise in SFMC and familiarity with Salesforce CRM, MarTech, and AdTech solutions.
- Ability to understand business requirements, develop technical strategies, and create effective solutions.
- Proven experience with Salesforce product integrations.
- Proficiency in Agile methodologies and strong facilitation skills.
- Understanding of Marketing Automation Data Governance, Security, and Compliance best practices.
- Location: Gurugram (Gurgaon), with occasional travel to Pune as required
