Educational Qualifications: BE / B Tech / MCA/ M.Sc / M.E / M.Tech
Must Skills Salesforce Data Cloud, Marketing Cloud
Required:-
- Work with data integration technologies to design and implement new solutions and processes for clients to support new customer experience strategies
- Identify data points required to enable use cases
Analyze data for usability in CDP
- Identify data cleansing requirements
- Map data sources to CDP data objects (which requires detailed knowledge of the CDP data model)
- Map data fields to CDP data fields
- Identify the need to custom CDP objects
- Determine the relationship between CDP data objects
- Identify the appropriate primary and secondary keys for each object
- Determine the specific unification algorithms required for the data of a given client
- Design test data to test the data model and unification algorithms
- Execute complex system tests
Additional Skills
- 5+ years of hands-on experience with marketing data in MarTech and/or Marketing Data & Analytics space.
- Minimum 1-year implementation experience for one or more Customer Data Platforms
- Minimum 2-year hands on SQL experience
- Bachelor's degree or equivalent
- Experience on Lightning web components.
- 2+ years of experience with data management, data transformation, ETL, preferably using cloud-based tools/infrastructure.
- Attitude for taking on technical challenges.
- Relevant Salesforce experience in Sales & Service Cloud as well as Marketing Cloud, related certifications is a plus (Marketing Cloud Consultant, Administrator, Advanced Administrator, Service Cloud Consultant, Sales Cloud Consultant, etc.
