Salesforce Data Cloud Lead/Architect (Contract: Remote)

Job Description for Data Cloud consultant (senior)

Technical skills:

Configure and optimize Data Cloud platform to meet business needs.

Integration of Data Cloud with

Salesforce CRM

Salesforce MC

Salesforce Marketing Intelligence

Websites/microsites - using SDK method (setup connectors, sitemaps, schema, data streams)

Snowflake

Other sources

Set up and manage data streams from various sources, ensuring seamless data flow

Configure and develop criterias for Identity management, data transformations and calculated insights

Configure and develop Lead scoring based on customer data from CRM and engagement data from different touchpoint such as website, MC engagement using data transformations and calculated insights

Configure data transformations for data lake objects

Develop and maintain data models that enhance data quality and usability.

Assist in the creation of data segments and support marketing and analytics teams.

Monitor the platform to detect and resolve disruptions or errors promptly.

Soft Skills

* Onboard, train, and support new users on Data Cloud functionalities.

Work closely with business stakeholders to gather and understand requirements.

Provide consultation to business stakeholders on best practices.

Advise business stakeholders on utilizing new features that align with their use cases.

Nice to Have:

* Experience with other data management platforms such as Snowflake, BigQuery, Amazon Redshift, etc

Experience with other data visualisation tools such as Power BI, Tableau,

Looker, Google Data Studio, etc

Experience with CRMA (Customer Relationship Management Analytics) dashboards, including:

Requirements analysis

Configuration

Data mapping