Job description:
EMPOR is an Integrated Marketing Services company, which envisions to go beyond the realms of simply being just an agency and move more towards being your brand communication partner more like your MARKETING BACK OFFICE.
We have had the privilege to work with some of the Top IT and Media companies like NetApp, Orange Business Services, WIPRO Ltd., Veeam Software, Genesys, Avaya, Aspect, Schneider Electric, Hostin Services, Salesforce, TATA Communications, Career Builder, Delta, HT Mint, CNBC (Network 18), Polygon Media (The Guild), Kirloskar, Mail Today amongst others.
Role: Salesforce CRM Manager
Responsibilities:
- Enhancing the scalability and performance of existing database architecture.
- Developing database structures and features according to organizational needs.
- Hiring, supervising, and mentoring database development team.
- Protecting data by developing data security and restoration policies, procedures, and controls.
- Conducting diagnostic tests and evaluating performance metrics.
- Developing procedures to ensure data integrity and quality.
- Preparing and presenting system performance reports to senior managers.
- Performing database maintenance, migration, and upgrading hardware and software.
- Documenting processes and complying with best practices in database management.
- Keeping up to date with developments and trends in database management.
- End to End single point contact for all Database Management
- Establish close working relationships with vendors, both internal and external to maximize Data sourcing and build opportunities
- Work closely with internal departments to track list performance
- Additional project related tasks as required
- Deciding on the structure of a chosen CRM platform structure and ensuring it works seamlessly across each arm of an organization.
- Ensuring the Salesforce CRM platform captures all required information at key points in the customer cycle.
- Segmenting customer databases and maintaining lists of segmented customers.
- Identifying new leads and target audiences to optimize ROI.
- Developing strategies for testing all aspects of a CRM and making sure the most effective approach to customer relationships is always taken.
- Bringing various departments together and maintaining high levels of cooperation between them
- Conducting sensible data selection, analysis and management, as well as generating data build strategies for each event
- Supervise, guide and manage team of database profiling executives to achieve their individual targets within specified deadlines
- Managing the maintenance, upkeep, general hygiene and adherence to quality standards of the Master Database, ensuring all relevant lists have been completed, updated and added when necessary
- Enrich data of the database with industry tagging or other type of tagging depending on the requirements
- Data Centre: - Research & Validation, Data Mining & Modeling, Profiling, Data Cleansing and Direct Mailing.
- Response Centre:- Inbound , Outbound, Response Management, Events sales, Prospect Generation, Seminars, Conferences
- E-marketing Centre: - E-Mail management & Marketing, Mass E-Mailing, Mass SMS, Online Response Centre
- Creating Database object (Tables, Functions, Procedures, triggers & Cursors etc)
- Overall Responsibility of Master Database Management
- Adapt to change in work environment, Manage competing demands
- Work directly on Campaign Management, Data Analytics; Database Management; Voice & Email, Contact Centre; Digital & Direct Marketing, Online and offline Support for Response & Lead generation Program.
Qualifications:
- Bachelor's degree in marketing, business, or a related field.
- Proven experience in Salesforce CRM management, with a track record of successful CRM campaigns and strategies.
- Proficiency in Salesforce CRM software and data analysis tools.
- Strong analytical and problem-solving skills, with the ability to interpret data and make actionable recommendations.
- Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.
- Detail-oriented, with strong project management and organizational skills.
- Creative thinking and the ability to innovate in customer engagement strategies.
- Knowledge of marketing automation tools and techniques.
- Ability to adapt to changing business needs and priorities.
