1) qualifying inbound inquiries to determine sales readiness
2) outbound prospecting via email, social and phone into target accounts in an effort to schedule initial meetings for sales representatives and
3) supporting in-person and virtual events via pre- and post-event outreach.
This role is often the first touchpoint for prospects interested in NielsenIQ solutions and will set the tone for the sales cycle following. Professionalism, enthusiasm, and excellent communication are key characteristics to be successful in this role. The ideal candidate will be a highly energized self-starter who can thrive working autonomously while also being skilled at building solid working relationships with cross functional team members and sales stakeholders.
Accountabilities:
- Learn continuously and develop into an industry and NielsenIQ solutions expert
- Effectively pitch products and solutions to key decision makers at all levels of a prospect s organization by understanding their needs and demonstrating how NielsenIQ solutions can meet their requirements
- Respond to and effectively qualify inbound inquiries in a timely manner to assess sales readiness and qualifications prior to connecting prospects with sales resources
- Conduct outbound prospecting activities (phone calls, email, social media, attend tradeshows) into target markets / accounts to identify, connect and engage (schedule meetings) with decision makers in order to generate qualified, sales-ready leads
- Support the success of marketing sponsored in-person and virtual events; including pre-event promotion to drive attendance and post-event follow up to engage and qualify prospects for sales
- Develop and methodically drive execution of daily, weekly and monthly activity cadence plans that maximize prospecting efficiency and effectiveness including account and contact-level research, pre-call planning and hyper-personalized messaging via key channels
- Meet and exceed key activity and performance metrics for calls, emails, social touches, appointments scheduled, conversion to opportunity, and beyond
- Maintain accurate CRM records of all lead and prospecting activities by consistently adhering to defined lead management processes and SLAs
- Build relationships with aligned sales team members to nurture leads through opportunity and ensure lead quality is driving conversion to pipeline and revenue
Qualifications:
- 3-year university degree plus at least 2 years of sales or complimentary experience, or equivalent combination of education and experience
- Professional experience on a customer-focused performance-driven, high-growth, fast-paced sales, service or marketing team
- Strong interpersonal skills with ability to professionally interact with a diverse blend of personalities to identify and reach desired outcomes while maintaining strong relationships
- Excellent researching and problem-solving skills, including the ability to analyze, compare, evaluate, reconcile and derive actionable insights and next steps
- Experience preferred with tools, such as Microsoft Office Suite, Salesforce, Salesloft, LinkedIn Sales Navigator, and ability to quickly learn new technologies
- Exceptional ability to actively listen to, and effectively communicate with, prospects and customers in a variety of mediums, such as written or verbal
- Team player that exhibits a positive attitude, composure under pressure and willingness to think out of the box to drive results
- Detail oriented, methodical and process driven mentality
- Sound time management and organizational skills
- Must be a self-starter and highly ambitious to grow knowledge, skills and career
Additional Information Our Benefits
- Flexible working environment
- Employee-Assistance-Program (EAP)
