Company Description
Plan It Out is a premier event production company specializing in furniture rentals, event equipment, and decor services. Our comprehensive offerings and dedicated team transform events into unforgettable experiences. We are excited to introduce our mobile app, available on both the App Store and Play Store, designed to streamline the event planning process. Our app allows customers to browse our inventory, request quotes, and manage bookings directly from their smartphones. We are seeking a dynamic and creative Marketing Specialist to join our team and help drive our marketing efforts to the next level.
Role Description
We are looking for a passionate Marketing Specialist to develop, implement, track, and optimize our marketing campaigns across all channels. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated marketing campaigns from concept to execution.
Key Responsibilities:
- Develop and execute marketing strategies to promote our services and grow our brand.
- Create and manage marketing campaigns, including social media, email, content marketing, and PPC.
- Conduct market research to identify trends, competition, and customer insights.
- Collaborate with internal teams to create engaging content and optimize user experience.
- Analyze and report on the performance of marketing campaigns, assess against goals (ROI and KPIs).
- Manage and maintain the company's website, ensuring it is up-to-date and optimized for SEO.
- Coordinate and execute events, trade shows, and promotional activities.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Proven experience in marketing, with a strong portfolio of past marketing campaigns and results.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools).
- Excellent verbal and written communication skills.
- Strong analytical skills and data-driven thinking.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Creative thinker with a passion for marketing and innovation.
Preferred Qualifications:
- 2 years Experience in the event management or hospitality industry.
- Familiarity with graphic design tools.
- Knowledge of video production and editing.
Remuneration Type - Basic Salary + Incentives
Basic Salary - Rs. 18,000 to Rs. 25,0000
Incentive - 2 to 5%
