Roles & Responsibilities :-
- Coverage of HORECA and Institutions segment in the territory.
- HORECA accounts defined as: Hotels, Restaurant, Pubs, Lounge, Caterers.
- Add accounts by mapping the universe & planning coverage and activation.
- To meet and cover top end 5 star hotels and high end fine dine to generate incremental volume sales for the organization.
- Service accounts for the specified geography.
- Establish primary and secondary targets account wise and market wise as per the territory.
- Ensure the profitability, infrastructure & distribution capability for the HORECA & Institutions sales segment.
- Work on range selling & cross selling initiatives at existing accounts.
- Conduct thorough market research to identify potential clients and understand their needs and preferences in the HoReCa sector.
- Analyze competitors activities and market trends to gain insights and stay ahead of the competition.
- Develop and execute a comprehensive business development strategy to achieve sales targets and revenue goals.
- Identify, approach, and acquire new HoReCa clients such as hotels, restaurants, cafes, and catering companies.
- Build strong relationships with key decision-makers in the industry and establish partnerships with distributors and wholesalers.
- Monitor sales performance, track revenue growth, and prepare regular reports for management.
- Implement strategies to maximize sales opportunities and optimize profitability in the HoReCa division.
- Negotiate favorable terms and conditions with clients, ensuring win-win agreements for both parties.
- Prepare and manage contracts, pricing agreements, and other legal documents related to the business deals.
Desired Candidate Profile:-
- Bachelor's Degree/Master Degree in Business Administration, Marketing, or a related field.
- Proven experience in business development, sales, or key account management within the FMCG industry, preferably in the HoReCa segment.
- Strong understanding of the FMCG market, consumer behavior, and the dynamics of the HoReCa sector.
- Excellent communication, negotiation, and presentation skills.
- Ability to build and maintain strong relationships with clients and partners.
- Result-oriented, proactive, and self-motivated with a drive for achieving targets.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Proficiency in MS Office Suite.
