REVIEW AND RATINGS INFLUENCER MARKETING

Ratings and Reviews:

• All below actions and responsibilities apply for both stores TJC and Ideal World
• Moderate, tag, maintain daily both site and product reviews
• Measure and improve review collection for both site and product reviews for all sources to collect from: email, sms, qr code, in website widgets
• Evaluate, analyze and improve customer journey on review collection
• Based on ecommerce trends, evaluate, test and propose how to use the reviews to have an effect on conversion (review visibility)
• Working with digital advertising team to improve the ratings of the promoted products
• Working with buyers give and take feedback on what products need improvement on ratings collection/visibility
• Propose and design ideas on new initiatives for review collection, review visibility and processes that help increase the overall rating
• Work with vendor platform support team on day to day issues on moderation, customer service, technical issues
• Work with vendor platform success manager to craft strategies and initiatives to increase overall rating
• Work with Customer Service Team on tagging the reviews that need attention from CS team
• Work with ecommerce team on proposals for bundling based on reviews collected
• AB test templates, subject lines, widgets and any other tool in hand towards improving ratings
• Keep following trends, propose new paths on overall customer experience that affects reviews collection and overall site ratings
• Collaborate with sister companys coworkers to share the knowledge and test the initiatives that worked for them

Influencer Marketing:

• Find and outreach influencers
• Interact, reply and communicate with influencers questions and concerns
• Build a connection with the influencers onboard
• Prepare the trackings, reporting, KPIs for the program performance
• AB test different influencers niches and measure performance
• Prepare lists with trackings, codes and follow the influencers product stock and flyers (or any other thing) that is included in the box
• Stay up-to-date with industry trends, best practices, and emerging platforms to inform strategy.
• Oversee the creation and approval of influencer-generated content to ensure consistency and brand alignment.
• Work closely with the creative and content teams to integrate influencer content into broader marketing campaigns.
• Develop guidelines and best practices for influencer content creation and collaboration.
• Use data to optimize and improve future influencer marketing efforts.
• Work with different ecommerce teams to align the need for content and how to reach to influencers/content creators not to clash with the main program
• Collaborate with sister companys coworkers to share the knowledge and test the initiatives that worked for them