Job location: Mumbai (Andheri)- Roles and responsibilities:
Drive the strategy for marketing initiatives by defining and developing retention and loyalty strategies.
Own and execute all retention related strategies and activities including, but not limited to, email flows and campaigns, push notifications, SMS and loyalty and referral programs.
Oversee and optimize email/web push/sms campaign strategies to drive customer retention and sales, including lifecycle emails and personalized triggers.
Define and implement the testing agenda for email/web push/sms including segmentation, messaging, frequency, send day/time, personalization, etc.
Maintain, publish, and optimize regular (daily, weekly, monthly, quarterly) reports that track channel and customer-level performance.
Identify growth opportunities by continuously working cross-functionally with the Product, Performance Marketing, Data, Content, and Design team.
Master's/Bachelor's degree in business, marketing, commerce, communications, public relations, or a related field preferred.
4+ years of email marketing and customer retention preferably in the e-commerce industry.
Solid understanding of the retail, e-commerce, and email marketing industries and KPIs.
Strong organizational and time-management skills; ability to react to shifting priorities and manage multiple projects at once.
Strong written and verbal communication skills. Experience with Shopify, Clever Tap and Google Analytics a plus.
Proficient understanding of journey mapping, email triggers, segmentation, and behavioral targeting
Job Type: Full-time
Pay: 800,
- 00 - 950,000.00 per year
Schedule: - Day shift
Experience:
- Retention Marketing: 4 years (Preferred)
Jewellery Industry: 2 years (Preferred)
total work: 5 years (Required)
