Research Associate

Role: Research Associate

Years of Experience: 2 -4 years (Working in consumer insights, consumer research or in an analyst/ strategy role at an entertainment/ media/ technology company)

Job Location: Bangalore (Indiranagar)

Work Type: Hybrid

Shift Timing : 5:00 PM to 2:00 AM

Notice Period : Looking for candidate who can join us in 30-60 days

You will be required to support all phases of quantitative and qualitative primary market research. This may include methods such as concept evaluation, brand studies, content optimization tests, messaging/positioning evaluation, creative materials tests, market sizing and segmentation. Qualitative methods could include in-depth interviews, online communities, focus groups, etc.

For a quantitative project, the steps you'd assist on could include, but are not limited to:

Support the team during the proposal process by doing basic desk research;

Review, proof and format survey questionnaires including precise and correct use of survey programming logic;

Test programmed survey links for formatting and accuracy compared to the final questionnaire, logic, and research objectives;

Check soft launch survey data in Decipher to ensure accuracy compared to the final questionnaire, logic, and research objectives;

Assist with the creation of data table specs and weighting schemes so our data processing team can create data tables;

Monitor fieldwork progress in Decipher and conduct bad case searches;

Check and finalize data tables provided by our data processing team Primary Responsibilities

Populate client reports and appendices using the Microsoft Office Suite or Google Suite;

Quality control and proofread reports to ensure accuracy;

Partner with internal and external operations teams (programming, fieldwork, data processing, marketing sciences) to ensure projects stay on track and meet client timelines.

For a qualitative project, the steps you'd assist on could include, but are not limited to:

Support the team during the proposal process by doing desk research;

Review, proof and format discussion guides, stimulus and screeners;

Monitor recruitment process and conduct re-screens of research participants as necessary;

Assist with scheduling research participants and sending invites;

Search for & identify potential research participants on social media based on detailed qualification criteria;

Observe qualitative research, in person or virtually, and take detailed notes;

Review qualitative transcripts and pull relevant participant quotations;

Populate reports and appendices using the Microsoft Office Suite or Google Suite;

Quality control and proofread reports to ensure accuracy;

Manage/Organize project-related files;

Partner with internal and external operations teams (fieldwork, moderators, facilities or online qual partners) to ensure projects stay on track and meet client timelines.

To perform this role successfully, candidates must be proficient in the following software, categorized by type, as they will be integral to daily operations:

Office Productivity Tools: Microsoft Office 365 / SharePoint, Apple Workspace Suite, Google Drive / GSuite;

Communication Tools: Microsoft Teams, Zoom;

Project Management Tools: Asana, Monday.com;

Market Research Tools: Decipher (Forsta Surveys), Remesh;

AI Tools: ChatGPT, Tactiq.

Education :

Ideally looking You have a B.A./B.S. degree in areas such as Social Sciences, Psychology, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome