Request for Proposal Social Media Agency(India)

Top Line Objective

Girl Effect India is seeking a Social Media Agency to work together with our creative teams and agency partners to develop and implement a comprehensive always-on social media strategy to increase our brand Chhaa Jaa's presence, improve engagement and support hero campaigns.

Scope of Work

The primary role of this agency is to create Always On content for our Bol Behen Chatbot, and our Chhaa Jaa brand page as well as promotional content for key campaigns and programs in line with the hero formats developed by the production house.

Scope of Work

Girl Effect India is seeking a Social Media Agency to work with our in-house creative & marketing team as well as external production and agency partners to develop, implement and execute comprehensive social media strategies for our pages.

The primary role of this agency is to create Always On content for our Bol Behen Chatbot, and our Chhaa Jaa brand page as well as promotional content for key campaigns and programs in line with the hero formats developed by the production house.

The agency will also undertake end-to-end responsibility of managing our social media pages by developing and executing the content calendar, moderating comments, trendjacking, providing weekly reports of page performance, improving our brand presence and more.

Our aim with the social media pages for Chhaa jaa is to make it a space for open communication, knowledge enhancement and attitude change all while making relatable content which is easily shareable and culturally relevant.

Responsibilities

1. Social Media Strategy: Develop an always-on social media strategy to grow our followers and subscribers, improve our ER and drive more profile visits and increase our brand presence with our audience.
2. Content Strategy: Develop an always on content strategy with content for every stage of the project which is in line with the social, gender and safeguarding guidelines defined by GE.
3. Content Development & Execution: Plan, create and schedule content across all of our social media handles with a rich mix of formats that drive high engagement.
4. ORM: Monitoring social media channels for mentions of the brand and providing a timely response, taking corrective measures to improve social presence, engaging with audiences to build a community that trusts us as a valuable source of information
5. Competition Benchmarking: Provide monthly reports of our competitor pages measured by ER, Follower Growth, Content Analysis and Learnings.
6. Reporting: Provide weekly, monthly and quarterly reports

Expected Deliverables | Who You Are | Skills and expertise

Please refer to link for all the information needed to apply.

Expected Commitment

• The project is expected to take 12 months.
• The agency's assignment period is from December 2024 to November 2025

Procurement Timelines

• Terms of reference published:21st November 2024, Thursday
• Questions/Clarification Deadline: 26th November 2024, Tuesday
• Deadline for proposal submission: 3rd December 2024, Wednesday
• Supplier selection: 6th December 2024, Friday
• Contracting and briefing: 10th December 2024, Tuesday
• Project commencement: 10th December 2024, Tuesday

Proposal submissions

Your proposal, should you be interested, should cover the following:

• Your Approach - Your understanding of the requirement through a deck outlining your approach using the brief shared here.
• Credentials/Profile - Please showcase any previous work that you consider to be relevant. This can be related to our brand, its TG, with the government etc. Describe the qualifications, experience, and capabilities of the firm or consultant in providing the requested services.
• Reference - Provide at least three references for similar contracts with a description of the service provided and the contract periods of performance.
• Information on Additional Services please provide any information on additional services that you believe would be pertinent and align with GE's mission, vision, and values.

Financial Proposal

• A breakdown of the financial proposal in INR indicating the project fee broken into various components and all applicable reimbursable expenses.
• All applicable taxes should be quoted separately;

How To Apply

To apply for this opportunity, please submit a proposal by email with the subject line Proposal for Social Media Agency - 12 Month contract to [Confidential Information], [HIDDEN TEXT] by 3rd December 2024

Safeguarding

You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organizational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found Here. We have zero tolerance for all forms of violence against children, beneficiaries and staff.

Disclaimer

GE reserves the right to determine the structure of the process, number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow.

Please note: We will evaluate only proposals submitted following the application process outlined in the TOR and using our specified email address ([HIDDEN TEXT]).

Equal Opportunities

Girl Effect is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.

We are committed to building an organization that is increasingly representative of, and works extensively with, the communities that we serve. To this end, due regard will be paid to procuring consultancy service organizations and individuals with diverse professional, academic and cultural backgrounds.

Please find the comprehensive details here

https://grnh.se/19a2036d2us