Sales Acumen: Understanding of sales processes and the ability to collaborate with sales marketing teams to drive revenue through effective trade marketing initiatives.
Cross-Functional Collaboration: Ability to work collaboratively with sales, marketing, product, and other cross-functional teams to ensure alignment of strategies and goals.
Project Management: Organizational and project management skills to handle multiple tasks, deadlines, and projects simultaneously.
Retail Knowledge: Understanding of retail environments, including knowledge of merchandising, shelf placement, and point-of-sale displays.
Customer Focus: Understanding the needs and preferences of customers in the target market to tailor marketing strategies accordingly.
Budget Management: Develop and manage the trade marketing budget, ensuring cost-effectiveness and efficient allocation of resources. Monitor expenditures and provide regular budget updates to senior management.
