Description and Requirements
Responsibilities of the position:
- Manage end to end business at the Key accounts with regards to sales and retail marketing deployment.
- Drive Sellout for all Key account partners (GT +LFR ) . Ensure growth of Lenovo in terms of customer reach,
- Ensure minimum threshold levels of extraction
- Lead the third party executives (who are dedicated to Motorola) for managing them and helping achieve the sales objectives via them
- Manage the Promoter Program from a productivity & hygiene of the key accounts
- Ensure Instore & Out store visibility as per the Organization's Planogram
- Ensure hygiene of permanent and semi-permanent fixtures deployed by the Organization
- Ensure upward movement of the Key Accounts : B to A , A to A+ as per targets specified by the organization
- Ensure Stock & adequate range availability at any given point of time
- Draw & execute a marketing calendar for his accounts
- Engage with the Reliance retail merchandising leads to ensure proper Team deployment, adherence to beat plans , timely stock deliveries, claim & issue settlement
- Maintain a minimum Retail Satisfaction Score ( external agency )
- Maintain the Availability index at the key accounts
- Premium Mix and misc :- Achieve premium mix on high value phones
- Sellout - Achieve growth of sellout over previous year as per targets
- Coverage - Achieve growth of number of counters as per plan.
- Sell through - Achieve 100% target for sell thru for all RD partners
3. Other dimensions:
- Revenue:
- Market Share:
- Budget:
- Team size:
- Number of partners: one national partner & accounts in the geo allocated.
4. Business stakeholders:
- Internal: Sales, Operation, Marketing teams
- AP/WW:
- External: Jio Mart & Reliance digital teams , Business partners, End Customers
Specifications and requirements:
1. Education/ Qualification
- Must Have: Bachelor's degree in marketing, communications, business administration or a related discipline and/ or MBA
- Desired: Post graduate degree
2. Work experience
4+ years of marketing and sales experience
3. Key functional/technical competencies:
- Ability to multi-task, research and analyze different broker, distribution and retail situations
- Strong presentation, sales, negotiation and influencing skills
- Advanced Computer experience (Excel, Word, Outlook, PowerPoint, Internet)
- Understanding of the Handset industry.
4. Key Behavioral competencies:
- Persuading and influencing
- Innovating and researching
- Adapting and responding to change
- Achieving personal work goals and objectives
- Leading and initiating action
