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The Muthoot Group

REGIONAL MARKETING MANAGER - MADURAI

Early Applicant
  • 17 months ago
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Job Description

Job Description :

Responsible for % increase in business through marketing activities planned & executed for the branches of various categories in the region- NCA

Innovative marketing Ideas initiated as per regions/local requirement

Develop benchmark and monitor for In- Branch Visibility and remove all Old communications which is not relevant at the branch : Product display, In-Branch Branding, Standee, Arch , Banners and Glow signs up keeping liaising through Admin

Prepare on-ground marketing calendar for the Branch to create awareness and increase in Walk-ins, % of New loans from new customers (at the branch) through marketing initiatives.

Evaluate and recommend branch visibility through Pathfinder, Wall Painting, local branch level activity etc.

Identify the branch based on the date of launch against the Business growth in terms loan dispersed i.e. Above 2 years branch 8 Cr of business to happen.

Prepare on-ground event calendar for the Region

Evaluate and recommend productive , Van Marketing, Melas, Consumer promotion etc.

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Date Posted: 11/06/2023

Job ID: 42589635

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About Company

Muthoot Finance Ltd. is an Indian financial corporation and the largest gold loan NBFC in the country. In addition to financing gold transactions, the company offers foreign exchange services, money transfers, wealth management services, travel and tourism services, and sells gold coins.

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