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Kotak Mahindra

Regional Marketing Manager-HO & SUPPORT-Marketing HO

Early Applicant
  • 11 days ago
  • Be among the first 50 applicants

Job Description

  • Key Expertise Required for BTL, Brand Visibility & Activation, Events, Lead Generation Drives, Reward & Recognition Events, Multiple Stake Holder Managementn
  • BTL / Lead Generation Engagements : Planning Marketing Activities for lead generation for Sales and Branch Banking Channel every month.n
  • Tracking of Output: Tracking output of lead generation engagements done for Sales and Branch Banking Channel.n
  • To align marketing initiatives with the overall region's monthly business plan and execute marketing activation plan for the month for the region.n
  • Vendor Relationship Management : To create new marketing vendors and manage the entire vendor billing and implementation of events using these vendorsn
  • Brand Visibility Initiatives : Complete visibility support - In & around Branches, Explore avenues especially Government Departments / Other Avenues for Brand Visibility. All subject to laid down norms of the organization and government bodies esp. Municipal Corporationn
  • Corporate Salary / NRI Banking / Privy League / Asset Products : Executing lead generation activities for the said channels to help teams generate more leads and subsequent conversions.n
  • MIS Reporting: Monthly marketing reports to be shared on timely bases on the Marketing Jobs undertakenn
  • Small to Mid to Large Scale Events for Existing Customers / Prospects & Reward & Recognition Programs for Employees : Design and execution of such events and results trackingn
  • Strategic Alliances / Cross Promotion To identify alliance partners and get discount offers and barter alliances for customers / prospectsn
  • Merchandise Solutions for all HO and Regional product campaigns: Identify merchandise and respective vendors and make merchandise according to the business plan and track conversionsn
  • Managing / Planning for the New Branch Launch . Planning for Pre-Launch engagements (LG + Brand Visibility) campaign & activation. Executing the main branch launch ceremony and supporting teams post the launch as well.n
  • Branch & ATM hygiene check visitsn
  • Creative development process All creative development to be done as per brand guidelines and all regional creative's approvals to be taken from branding team

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  • A local candidate will be preferred who will be based out of Jaipur.n
  • Experience : 7-8 Years or Aboven
  • Preferably from BFSIn
  • Post Graduate in MBAn
  • Marketing Experience in BTL / Events / Advertising / PR Agencies (Client Servicing) and Trade / Channel Marketing & Sales in Insurance / Banking & Financial Servicesn
  • Strong Execution Skillsn
  • Self-motivated with a passion to learn and performn
  • Interpersonal Skills along with customer orientationn
  • Effective vendor relationships management skillsn
  • Good analytical skillsn
  • Strong financial Analysis Skillsn
  • Strong communication (Written and Oral)n
  • Eye For detail



More Info

Industry:Other

Function:Banking

Job Type:Permanent Job

Skills Required

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Date Posted: 13/11/2024

Job ID: 100203251

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