REGIONAL MARKETING MANAGER FOR MANGALORE REGION

Job Description :

Develop benchmark and monitor for In- Branch Visiblity and remove all Old communications which is not relevant at the branch : Product display, In-Branch Branding, Standee, Arch , Banners and Glow signs up keeping liaising through Admin

. New Branch Support

Prepare on-ground marketing calendar for the Branch to create awerness and increase in Walk-ins, % of New loans from new customers (at the branch) through marketing initiatives.

Evaluate and recommend branch visiblity through Pathfinder, Wall Painting, local branch level activity etc.

. Weak Branch Support

Identify the branch based on the date of launch against the Business growth in terms loan dispersed i.e. Above 2 years branch 8 Cr of business to happen.

Create Visiblity and awareness for the branch through Marketing initiatives.

. B2C Management

Prepare on-ground event calendar for the Region

Evaluate and recommend productive , Van Marketing, Melas, Consumer promotion etc.

Responsible for driving promotion activities in branch catchment areas.

Business Index: (Total new customer business through marketing activities/ Total expenditure on marketing)

. MIS Management

Monitor and report Daily activity

Analyze and report effectiveness of POSM usage in Branch & Van Marketing and Consumer promotion Activity & Melas etc

Productivity and cost effective analysis

Branch Visit Report