Job Description :
. Regional Marketing Activity
Responsible for % increase in business through marketing activities planned & executed for the branches of various categories in the region- NCA
Cost per lead: (Total expenditure on marketing/ Number of new customer leads sourced through marketing activities) maintained throughout the year.
Innovative marketing Ideas initiated as per regions/local requirement
. Branch Visibility Management
Develop benchmark and monitor for In- Branch Visiblity and remove all Old communications which is not relevant at the branch : Product display, In-Branch Branding, Standee, Arch , Banners and Glow signs up keeping liaising through Admin
. New Branch Support
Prepare on-ground marketing calendar for the Branch to create awerness and increase in Walk-ins, % of New loans from new customers (at the branch) through marketing initiatives.
Evaluate and recommend branch visiblity through Pathfinder, Wall Painting, local branch level activity etc.
. Weak Branch Support
Identify the branch based on the date of launch against the Business growth in terms loan dispersed i.e. Above 2 years branch 8 Cr of business to happen.
Create Visiblity and awareness for the branch through Marketing initiatives.
. B2C Management
Prepare on-ground event calendar for the Region
Evaluate and recommend productive , Van Marketing, Melas, Consumer promotion etc.
Responsible for driving promotion activities in branch catchment areas.
Business Index: (Total new customer business through marketing activities/ Total expenditure on marketing)
. MIS Management
Monitor and report Daily activity
Analyze and report effectiveness of POSM usage in Branch & Van Marketing and Consumer promotion Activity & Melas etc
Productivity and cost effective analysis
Branch Visit Report
