As a key member of the Regional Marketing team the primary responsibility for this role is driving pipeline and enabling sales to achieve new business growth targets in target segment in Australia and New Zealand.
You will work across the organization to develop an effective go-to-market strategy and execute integrated campaigns using Marketing Automation and Demand Generation tools to increase pipeline. As a pivotal member of the team, you will work closely with the Regional Marketing leadership and cross functional teams to position Bentley as the preferred Infrastructure Software company in the region. This position reports to Senior Manager, Regional Marketing, South Asia Pacific.
If you are an individual with exceptional communication, sales savvy along with a proven marketing track record in field marketing/regional marketing- we would love to hear from you!
Key responsibilities include:
Recommend, plan and execute local marketing content and programs with focus on generating pipeline, as well as improving brand recognition of the Bentley brand and specific products where relevant.
Execute on the Go-To-Market plans to support market opportunities and sales priorities, including planning and management processes, event support and digital campaign execution.
Oversee development of localized content and workflow process to publish localized website and marketing content to support sales and regional programs; participate in overall sales strategy to support growth regions.
Maintain an up to date Regional Programs schedule for the Go-to-Market strategy. This plan will involve the full use of the marketing mix including online and print advertising, physical and virtual events (third party, Bentley seminars and executive briefings), PR and social media.
Create, schedule and execute social media content and repurpose corporate social media content on local channels
Support PR activity for the region and where agreed, work with the local PR agency in conjunction with Media Services to achieve agreed PR targets including building regional understanding of the important media (magazines/websites/blogs, etc.).
Work with the relevant marketing and sales teams to develop regional local user stories, Be Inspired submissions, news items and press releases that are aligned to Go to Marketing plans and corporate marketing messaging.
Support Corporate initiatives like Year in Infrastructure Conference and Going Digital Award Program
Use reporting tools to communicate on performance and outcome of marketing programs in a timely manner to Sales and Marketing stakeholders against agreed targets and performance metrics.
Coordinate/manage Bentley Executive visits with local sales leadership and Corporate.
Engage with Marketing Engagement Services for data acquisition, cleanup and requirements for the local region including interfacing with sales management to qualify requests and ensure we have a plan to leverage new names.
Work with key partners like Microsoft, and other industry associations, to leverage and multiply resources.
Qualifications
10+ years of Marketing Experience
BA or BS degree (MBA in marketing or related business degree preferred)
Strong English writing and communications skills required
Excellent communication and presentation skills and the ability to work at all levels of the organization
Experience in working in multi matrix environment
Excellent analytical skills with the ability to think strategically as well as implement tactically
Expertise with marketing automation tools is a plus.
Exceptional time management, prioritization, and multitasking skills
Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
About Bentley Systems:
Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world's infrastructure sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings, powered by the iTwin Platform for infrastructure digital twins, include MicroStation and Bentley Open applications for modeling and simulation, Seequent's software for geoprofessionals, and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery, SYNCHRO for construction management, and AssetWise for asset operations. Bentley Systems 5,200 colleagues generate annual revenues of more than $1 billion in 194 countries.
www.bentley.com
Equal Opportunity Employer:
Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.
