As a member of the marketing team, the regional marketing lead will focus on supporting marketing for the InMobi and Microsoft Adverting partnership in the META region by creating, establishing, and implementing marketing initiatives with key media, technology, and strategic partners.
Responsibilities
- Design and execute all marketing campaigns and programs for the regions by collaborating with design, digital, integrated marketing, partner marketing, sales, and other teams
- Supporting event marketing for META, including sponsorship negotiation, hosting summits, exhibition at industry events, speakership coordination, product workshops and roadshows
- Drive lead generation across specific verticals with integrated marketing programs spanning across events, webinars, reports, thought leadership activities
- Build and manage relationships with industry/ channel/ strategic ecosystem partners
- Monitor and report current industry trends, customer intelligence, and competitor activities to the Integrated Marketing Managers and regional sales leaders
- Develop reporting as required with the ability to compile and review raw data, provide analyses, and make recommendations to optimize based on established KPIs. Report weekly on the status of field marketing activities including tracking expenses in an organized fashion.
Basic Qualifications:
- Previous work experience (5 to 8 years) in B2B marketing for technology brands and MBA in Marketing is preferred.
- Entrepreneurial mindset with an ability to work in a fast-paced environment, don multiple hats and collaborate with various stakeholders across geographies.
- Excellent verbal, written communication and presentation and interpersonal skills.
- Ability to work with cross-functional teams across regions- Client Solutions, Sales, Leadership, Design etc
- Proven history of working with regional and global teams showcasing excellent stakeholder management skills.
- Previous experience of working with marketing automation tools such as HubSpot is preferred.
- Previous experience of working with agencies and advertising technology partners is preferred
