Footfall generation- Prepares a quarter wise footfall generation activity plan for the stores. Ensures that every store gets appropriate support
Create Store business plan in consultation with ARM and team. Co-ordinate with HO to ensure appropriate support for execution.
Competition Analysis- Analyses the competition information to build up a picture of competition strategy. Identifies emerging opportunities / threats due to competition action. Recommends action to benefit from the emerging trend. Networks with competition staff in the region to better understand the competition environment and validation of numbers / trends.
Business development- Visits & gives final opinion on B/C sites, filters leads from ARM for further development, anchors the relationship with RBD local representative.
Franchisee Management
Manages the relationship with the franchisee from a business point of view.
Manage conflicts.
SOP Compliance
Monitors the ARM and the audit reports. Picks up reoccurring trends at the stores
Merchandize Management
Monitors the ARM reports and the audit reports. Picks up reoccurring trends at the stores
Visual Merchandising
Monitors the effectiveness of VM arrangement at outlets and recommends changes
Store Operations
Analyze quality of store opening, study delay patterns if any.
Monitor operations & Ensure compliance adherence with respect to Cash management, Stock Management, Cost management, housekeeping, staff attendance. Suggest changes to the process as and when required to ensure 100% compliance.
New Store opening- Design the store launch plan and monitor the launch / opening process. Monitor new store performance with required handholding for first 3 months.
Understanding Consumer needs
Information Collection- Monitor CRM registration rates, analyze patterns to ensure high registration rates, consumer behavior to information sharing.
Information Analysis- Suggest ways for better customer service. Give customer insight to the stores for business improvement at store level. Ensure understanding of consumer trend to the ARM and store teams.
Develop rapport with top customers (approx. 5) of every store.
Team Management
Recruitment- Hire ARM & SM under ROMs guidance
ARM quarterly appraisal/ performance review
Identify structural issues to motivation
Sales Targets- Sets weekly targets for the ARMs based on the market trend, expectation of monthly business from his region, and ARM views
Spend Budget- Sets the monthly spends budgets for ARMS. Reviews budget vs actual trend and recommends changes.
Training- To decide on training priorities. Prepare modules for training, make a training calendar for implementation
