About Us: Madison PR, part of the esteemed Madison World, is a leading public relations agency specializing in the Retail, Edtech, FMCG, lifestyle, and beauty sectors. We pride ourselves on innovation, quality, and delivering impactful communication strategies that enhance our clients brand presence. Our dynamic team is passionate about creating and maintaining a strong brand reputation in the market. We are seeking a talented Public Relations Specialist to join our team and contribute to our clients success.
Job Description:
Position Summary: We are looking for a junior or an experienced Public Relations Executive with a strong background in the FMCG, Retail, lifestyle, and beauty sectors. The ideal candidate will have a proven track record of managing successful PR campaigns, building relationships with key media outlets, and enhancing brand reputation. As a PR Specialist, you will be responsible for creating and implementing strategic PR plans, managing media relations, and producing high-quality content that reflects our brand's values and goals.
Key Responsibilities:
- Develop and execute comprehensive PR strategies to support the company's business objectives in the FMCG, lifestyle, and beauty sectors.
- Build and maintain strong relationships with key media contacts, influencers, and industry stakeholders.
- Create and distribute press releases, media kits, and other PR materials to secure media coverage.
- Manage and respond to media inquiries, including crisis communication.
- Monitor and analyze media coverage and PR campaign performance, providing regular reports to management.
- Collaborate with internal teams, including marketing, social media, and product development, to ensure cohesive brand messaging.
- Plan and coordinate press events, product launches, and other PR-related activities.
- Stay up-to-date with industry trends and best practices to continually improve PR efforts.
- Manage PR budgets and allocate resources effectively to maximize ROI.
Qualifications:
- Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
- 1-5 years of experience in public relations, with a focus on FMCG, Retail lifestyle, or beauty industries.
- Proven success in developing and executing PR campaigns that generate media coverage and enhance brand reputation.
- Strong media relations skills with an extensive network of industry contacts.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong organizational and project management skills, with attention to detail.
- Proficiency in PR software and tools, as well as Microsoft Office Suite.
- Creative thinking and problem-solving abilities.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional development and growth.
- A dynamic and inclusive work environment.
- The chance to work with a passionate team on exciting projects.
