Position - Public Relations Manager
Job Description
Job Summary: The PR Manager will lead and execute public relations initiatives to build and enhance the company's brand reputation. This role is responsible for developing and implementing communication strategies, managing relationships with media outlets and stakeholders, and overseeing the day-to-day activities of the PR team.
Location: Pune
Key Responsibilities
- Develop and implement public relations strategies that align with the company's overall marketing and business objectives
- Identify opportunities for media coverage and develop compelling stories that generate positive brand awareness
- Build and maintain relationships with key media outlets and stakeholders, including journalists and influencers
- Manage the creation of press releases, media pitches, and other communications materials
- Monitor and analyze media coverage and industry trends to identify opportunities and potential issues
- Work closely with cross-functional teams, including PR, influencer marketing, and styling to ensure consistent messaging and brand positioning
- Manage and mentor the PR team, including overseeing their day-to-day activities, setting goals, and providing feedback and guidance
- Develop and manage the PR budget, including tracking expenses and ensuring that initiatives are within budget
- Measure the effectiveness of PR initiatives and provide regular reports to management
- Comprehensive client servicing involves conducting regular catch-up calls to maintain alignment on strategy and execution plans, addressing crises on a case-by-case basis, and effectively managing client expectations to deliver service that aligns with their brand
Qualifications
- Bachelor's degree in public relations, communications, marketing, or a related field
- Minimum of 4 to 6 years of experience in public relations or a related field, with at least 1 year in a leadership role
- Strong media relations skills and a deep understanding of the media landscape
- Excellent written and verbal communication skills
- Strong project management and organizational skills, with the ability to manage multiple projects simultaneously
- Ability to work well under pressure and meet tight deadlines
- Experience managing a team and mentoring junior staff
- Proven track record of developing and implementing successful PR initiatives
- Knowledge of social media and digital marketing trends and best practices
- Experience working in a fast-paced, dynamic environment
