Public Relations Executive
Job Summary: The Public Relations Executive will be responsible for managing and improving the public image of Social Gossip by crafting effective media campaigns, engaging with stakeholders, and developing communication strategies. This role requires strong writing skills, creativity, and an in-depth understanding of public relations practices.
Key Responsibilities:
- Develop and implement public relations strategies and campaigns to promote the company's image and products/services.
- Write and distribute press releases, speeches, articles, and other PR materials.
- Build and maintain relationships with journalists, bloggers, influencers, and other media contacts.
- Respond to media inquiries and manage media interactions to ensure consistent and positive coverage.
- Monitor and analyse media coverage and PR campaign performance.
- Organize and manage events such as press conferences, product launches, and promotional events.
- Collaborate with the marketing team to ensure cohesive messaging and branding across all channels.
- Manage the company's social media presence and online reputation.
- Prepare reports on PR activities, campaign results, and media coverage.
- Stay updated on industry trends and best practices in public relations and communications.
Qualifications:
- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- Proven experience as a Public Relations Executive or similar role, freshers are also welcome.
- Excellent written and verbal communication skills.
- Strong understanding of media relations and public relations strategies.
- Proficient in MS Office.
- Experience with social media platforms and digital communication tools.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team.
Additional Information:
- Occasional travel may be required for events and meetings.
- Flexibility to work outside of regular business hours during major campaigns or events.
Why Join Us:
- Competitive salary and benefits package.
- Opportunity to work with a dynamic and innovative team.
- Professional development and growth opportunities.
- Engaging work environment with a focus on creativity and collaboration.
