- Media Relation s: Cultivate and maintain relationships with journalists, editors, and other media professionals. Pitch story ideas and press releases to relevant media outlets. Respond to media inquiries and coordinate interviews. Monitor media coverage and prepare reports on media impressions.
- Content Creation: Develop and write press releases, articles, and other content for both traditional and digital media. Create compelling storytelling content that aligns with the companys messaging and values. Manage and update content on the companys website and social media platforms.
- Event Management: Plan and execute press conferences, product launches, and other PR events. Coordinate media attendance and coverage for events. Ensure a positive and consistent brand representation at all events.
- Crisis Communication: Develop crisis communication plans and act as a spokesperson during crisis situations. Work closely with senior management to address and mitigate potential reputational issues
- . Collaboration: Collaborate with internal teams, including marketing, sales, and corporate communications, to align PR strategies with overall business goals. Provide PR support for marketing campaigns and initiatives.
- Measurement and Reporting: Track and analyze the effectiveness of PR campaigns. Prepare regular reports on key PR metrics and share insights with the management team.
Qualifications and Skills:
- Bachelor s degree in Public Relations, Communications, Journalism, or a related field.
- Proven experience in a PR role, preferably in a similar industry
- . Strong written and verbal communication skills.
- Excellent interpersonal and relationship-building abilities.
- Familiarity with digital marketing and social media platforms.
- Ability to work under pressure and handle crisis situations with tact.
- Creative thinking and problem-solving skills.
- Strong organizational and project management skills.
