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- are have a blend of strategic thinking, analytical skills, project management expertise, and strong communication abilities.
n- This role will be responsible for driving successful go-to-market strategies and overall product growth.
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nGenerating Customer Insights:
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n- Utilize customer validation techniques, buyer persona creation, customer building, and customer discoverymethods to generate in-depth insights into customer need
n- Drive the understanding of customer needs through continuous research and analysis
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Market Benchmarking:
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n- Lead market benchmarking efforts, including market segmentation, development, refinement, and competitive intelligence analysis
n- Stay informed about market trends, competitors strategies, and industry developments
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Product Strategy Alignment:
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n- Ensure alignment between product strategy, roadmap, and vision with the go-to-market strategy and business priorities
n- Act as a liaison between sales, marketing, and product teams to ensure commercial success
n- Coordinate efforts across teams for product sales, usage, and continuous enhancement
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New Product GTM Strategy:
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n- Lead the development of the product strategy, including new use cases, customer segmentation, pricing, and sales strategy
n- Assess business risks and developmitigation plans
n- Drive tangible, data-driven business outcomes at the product level through the management of quantified scorecards and key performance indicators
n- Develop and implement effective pricing strategies to maximize revenue and profitability in consultation with the product teams
n- Develop project plans to execute the GTM strategy
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Communication and Relationship Building:
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n- Effectively communicate strategy and vision throughout the organization
n- Build strong relationships with internal and external stakeholders to achieve product goals
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Ensuring Cross-Functional Collaboration:
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n- Facilitate cross-functional collaboration among sales, service, product, software development, content, marketing, legal, operations, and finance teams
n- Motivate teams tomeet deadlines and ensure alignment in the go-to-market process
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Eliminate Fraud. Establish Trust.
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IDfy is an Integrated Identity Platform offering products and solutions for KYC, KYB, Background Verifications, Risk Mitigation, Digital Onboarding and Digital Privacy. We establish trust while delivering a frictionless experience for you, your employees, customers and partners.
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Only IDfy combines enterprise-grade technology with business understanding and has the widest breadth of offerings in the industry. Withmore than 12+ years of experience and 2million verifications per day, we are pioneers in this industry.
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Our clients include HDFC Bank, InduslndBank, Zomato,Amazon, PhonePe, Paytm,HUL andmany others.
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IDfy has made it to forbes Asia 100 to Watch listn
Deloitte Technology Fast 50,2023 India Winnern
IDfy has the iBeta certification for ISO Compliance 30107-3n
IDfy is now SOC 2 Type || Compliantn
At IDfy, you will work on the entire end-to-end solution rather than a small cog of a giant wheel. Our culture thrives on...
