Job Title: Project Manager Go-to-Market (GTM) Strategy & Campaigns
Location: Gurgaon, India
Employment Type: Full-Time, In-Office
Job Overview
Neolytix is seeking a highly motivated and results-driven Project Manager to lead and execute our Go-to-Market (GTM) strategy for our tech-enabled services. The Project Manager will be responsible for managing the end-to-end execution of GTM campaigns, including digital marketing, social media, email marketing, and outbound sales efforts. The ideal candidate will have a strong project management background, an analytical mindset, and hands-on experience in digital marketing metrics, reporting, and performance optimization. This position requires a professional who can coordinate cross-functional teams, ensure timely delivery of campaign components, and measure performance against set KPIs to ensure successful execution.
Key Responsibilities
- Project Management & Execution
- Lead, plan, and manage the entire GTM campaign lifecycle, ensuring that all marketing initiatives are executed on time, within scope, and budget
- Coordinate with internal teams (Marketing, Sales, and Content) and external stakeholders (vendors and agencies) to drive successful campaign execution
- Develop detailed project plans, set milestones, and track progress using project management tools
- Monitor project deliverables and timelines, and conduct regular status meetings to keep teams aligned
- Campaign Planning & Strategy Implementation
- Work closely with the marketing and sales teams to develop campaign strategies targeting specific customer segments
- Assist in designing inbound and outbound campaigns, including SEO, social media, paid ads, and email marketing
- Provide direction and leadership for building content strategies and executing promotional activities
- Performance Management & Reporting
- Define campaign KPIs and set up reporting frameworks to measure the effectiveness of each campaign
- Track, measure, and report on campaign performance, using tools like Google Analytics, SEMrush, HubSpot, and LinkedIn Analytics
- Analyze campaign data to identify trends, insights, and areas of improvement
- Create and present detailed performance reports to senior management, highlighting key metrics such as lead acquisition, conversion rates, and ROI
- Team Leadership & Stakeholder Management
- Manage and guide a team of digital marketing specialists, content creators, and sales support
- Drive the team towards meeting targets and deadlines, ensuring alignment with the GTM strategy
- Collaborate with senior leadership to align campaigns with the company's strategic goals
- Optimization & Continuous Improvement
- Implement A/B testing and conversion rate optimization strategies to improve campaign effectiveness
- Use data-driven insights to recommend changes to strategies and implement best practices
- Stay updated on industry trends and competitor activities to keep campaigns competitive
Qualifications & Skills
- Education: Bachelor's or Master's degree in Marketing, Business, Communications, or a related field
- Experience:
- 5+ years of experience in project management, digital marketing, or GTM strategy execution
- Proven track record in managing complex marketing campaigns and driving performance
- Technical Skills:
- Proficiency in project management tools such as Jira, Asana, or Trello
- Strong analytical skills and experience with marketing tools such as Google Analytics, SEMrush, Moz, HubSpot, or similar platforms
- Advanced proficiency in Microsoft Excel and reporting tools like Power BI
- Leadership & Soft Skills:
- Excellent communication, presentation, and interpersonal skills
- Ability to lead cross-functional teams and manage multiple stakeholders
- Problem-solving mindset with a focus on results and accountability
- Strong attention to detail and organizational skills
What We Offer
- Competitive salary and performance-based incentives
- Opportunity to work with a dynamic team in a high-growth environment
- Professional development and continuous learning opportunities
- Collaborative and inclusive work culture
Note: This is an in-office position based out of our Gurgaon office. Only local candidates or those willing to relocate to Gurgaon should apply.
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