Plan for monthly and quarterly business.
Plan for Trade activation business and over all sales
Plan demand generation and fulfillment
Monitor actual Sales and mid course corrections and inputs to reduce variance against expectations
Prescription audit for Abbott brands and other competitors brands
To create and update customer list having specified number of doctors / chemist (Trade) as per the therapy / product requirement and maintain the same in physical / electronic format.
Identifying potential town and appointing distributor and customers (trade) in line with business philosophy
Business generation & development:
Achieve monthly, quarterly, half yearly and yearly Sales target by promoting companies product ethically to customers as per the business plan
Having science base discussion with Doctor and chemist for promotion of product in clinic and at chemist place
Organizing Camps (CME) as per the division strategy and customers need
To carry out activations across trade and clinics for brand visibility
To plan and conduct merchandising and sampling activity as per Division strategy.
Facilitate the process of successful new product / products launch in the territory by undertaking correct identification and targeting customers for the new product, meet them at pre determined intervals, effective in clinic / trade promotion and feed back to the company
Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs as follows:
