The Product Management team at Cisco Spaces is looking for a cracker jacket automation expert that takes pride in creating strategies and processes that drive growth and achieve business objectives.
What Youll Do Marketing Automation:
- Manage and optimize marketing automation platforms, preferably HubSpot (Marketo, Salesforce Pardot).
- Build, test, and deploy email marketing campaigns.
- Develop and manage automated workflows and lead nurturing processes.
- Supervise and analyze campaign performance, making recommendations for improvement.
Data Management: - Ensure data integrity and hygiene within the CRM and marketing databases.
- Segment and target audiences for personalized marketing efforts.
- Track and report on key marketing metrics and KPIs.
- Build reporting dashboards and custom reports
Process Optimization: - Identify and implement process improvements to streamline marketing operations.
- Develop and maintain documentation for marketing processes and procedures.
- Collaborate with cross-functional teams to ensure alignment and integration of marketing efforts.
Campaign Management - Plan, implement, and manage multi-channel marketing campaigns (HubSpot, Pendo, etc,)
- Coordinate with creative and content teams to develop marketing materials.
- Manage campaign budgets and timelines.
- Building strategic campaigns (drip, email, etc.)
- Create emails, engagement studio drips, and dynamic content variables, including templates
- Stay abreast of and recommend email marketing standard methodologies with coding, design, and A/B testing of email campaigns
Technology Integration: - Oversee the integration of marketing technologies with other business systems.
- Stay updated on the latest marketing technologies and standard processes.
- Evaluate and recommend new marketing tools and platforms.
Who You Are - You have an ability to operate in chaos, manage and organize multiple data streams to make sense out of it.
- You have strong expertise in creating and managing email campaigns including template designs, calls-to-action, A/B tests and reporting
- You re agile and have a data-driven approach to problem solving, and a commitment to driving product awareness and adoption
- You have excellent attention to detail and ability to self-manage through complexity
Skills - Experience with CRM systems
- Knowledge of HTML/CSS for email template customization.
- Certification in marketing automation (preferably HubSpot).
- Expert in Excel other BI tools such as Tableau, PowerBI.
- Excellent analytical, organizational troubleshooting skills
- Excellent English (spoken and written) communication skills
- Solid understanding of performance marketing, conversion, and online customer acquisition
Experience Education: - Minimum 3 years of experience in marketing operations, email marketing and reporting
- 1-2 years experience on HubSpot (HubSpot Certification preferred)
- Strong data management abilities
- Basic understanding of HTML - for emails, landing pages
- Any Bachelors degree or equivalent experience.
- A background or degree or equivalent experience in business /data analytics is a plus
