Everstage is hiring a Product Marketing Specialist with 2-4 years of experience. In this position, you will collaborate closely with Product Marketing Managers to drive various marketing initiatives, including feature launches, sales enablement, case studies, market research, competitive analysis, and product documentation.
Responsibilities
- Execute plans for new feature launches in coordination with Product Marketing Managers, ensuring alignment with overall marketing and product strategies.
- Create and enhance sales enablement materials, such as sales decks, documents, videos, infographics, to effectively communicate Everstage's value propositions and benefits.
- Conduct in-depth research on ICP's needs, preferences, and market trends to inform marketing strategies and product positioning.
- Develop case studies and video testimonials to demonstrate the value of our product.
- Produce comprehensive product documentation, including user guides, FAQs, and technical specifications, ensuring availability for customers and internal stakeholders.
- Collaborate with cross-functional teams within and outside the marketing department to maximize the impact of insights and campaign execution provided by the PMM function.
- Create customer communication plans to facilitate continued engagement, and implement retention programs.
Qualifications
- 2-4 years of experience in product marketing, with a focus on executing GTM strategies and sales enablement.
- Has extensive experience with SaaS firms, understanding subscription models and scaling strategies.
- Experience in product marketing to operations, finance, or sales personas is a plus.
- Deep knowledge of selling to the US audience, including market trends and buyer behavior.
- Creative thinker with a customer-centric mindset.
- Ability to quickly grasp technical details of the product and relate them to key value propositions.
- Excellent written and verbal communication skills, capable of creating compelling marketing content and effectively communicating with diverse stakeholders.
- Strong research skills and analytical thinking to provide valuable information to sales, product, and customer success teams.
- Ability to maintain high quality of work and exhibit agile execution.
- Project management skills to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
- Strong collaboration and relationship-building skills to work effectively with cross-functional teams.
