The Product Marketing Manager is the pivot of our consultingbusiness by owning the P&L for a set (or multiple sets of accounts) drivinganalytics-based decision making among our customers. The role calls upondiverse skill sets and is at the intersection of exemplary thought leadershipand efficient project management at a fundamental level and is key toaccelerate the revenue growth of the firm.
Key Responsibilities
MarketResearch: Conduct market research to understand industry trends, competitivelandscape, and customer needs. Gather and analyze data to identifyopportunities for product differentiation and market positioning.
BuyerPersonas: Develop detailed buyer personas to understand the target audience andtheir pain points. Tailor messaging and positioning strategies based on thespecific needs and preferences of different customer segments.
Messagingand Positioning: Craft compelling and differentiated messaging that clearlycommunicates the value proposition of the product. Define and refine theproduct positioning to effectively resonate with the target audience.
Go-to-Market(GTM) Strategy: Collaborate with cross-functional teams to develop and executego-to-market plans for new product launches and feature releases. Ensurealignment between product, sales, and marketing teams for a cohesive marketentry.
SalesEnablement: Provide sales teams with the necessary tools, resources, andtraining to effectively communicate the value of the product. Develop salescollateral, presentations, and other materials that align with the productmessaging.
ContentCreation: Create and manage content assets such as whitepapers, case studies,blog posts, and product documentation. Develop content that educates andengages the target audience at different stages of the buyers journey.
ProductPositioning: Develop and maintain a deep understanding of the productsfeatures, capabilities, and benefits. Ensure consistent and accurate productpositioning across all marketing and sales channels.
CompetitiveAnalysis: Monitor and analyze the activities of competitors in the market.Provide insights into competitive strengths and weaknesses to inform productstrategy and positioning.
Collaborationwith Product Management: Work closely with product management to understandproduct roadmaps, feature updates, and upcoming releases. Translate technicaldetails into customer-facing messaging that highlights the products benefits.
FeedbackLoops: Establish feedback loops between sales, marketing, and product teams togather insights from the field. Use feedback to iterate on messaging,positioning, and overall marketing strategies.
CustomerJourney Mapping: Map the customer journey to understand touchpoints andopportunities for marketing and sales engagement. Develop strategies to nurtureleads and drive conversions at each stage of the customer journey.
Relevant Background
MBAgrads from Tier 1 colleges with 2+ years of experience in the field of businessanalysis or marketing, 2+ years of experience at product startups, 3-5 years ofrelevant experience in product marketing, preferably in a B2B SaaS environment.
Peoplewith 5+ years of experience running a start-up or owning P&L at astartup/business i.e., ex-founders; head of growth; head of operations, etc.
Provenability to work collaboratively with cross-functional teams, including productmanagement, sales, and customer success.
Basicanalytics skills to measure and analyze marketing campaign performance.
Abilityto adapt to a dynamic and fast-paced environment.
Provenability to think strategically and contribute to the development of overallmarketing and product strategies.
Experiencein developing and leveraging customer advocacy programs.
Proficiencyin content creation, including writing and editing skills for various formats(whitepapers, blog posts, case studies).
Experienceleading go-to-market strategies for new product launches and feature releases.
Experiencein customer journey mapping and implementing strategies for each stage of thecustomer lifecycle.
