Product Marketing Manager

Company Overview

Optical Arc Pvt. Ltd. is a full-service company of custom software development and other IT services. We help businesses grow and succeed by providing end-to-end solutions tailored to their unique needs. Join our team and be a part of our innovative and dynamic work environment.

Job Description:

We are looking for an experienced and results-driven Product Manager to join our dynamic team. The ideal candidate will have a minimum of 5 years of proven experience in product management, with a passion for delivering innovative and market-leading solutions. As a Product Manager, you will play a pivotal role in defining the product strategy, collaborating with cross-functional teams, and driving the successful development and launch of new products.

Responsibilities:

1. Product Strategy: Develop and articulate a comprehensive product strategy aligned with business goals and market trends.
2. Product Lifecycle Management: Oversee the entire product lifecycle from ideation to launch, ensuring timely delivery and market success.
3. Market Research: Conduct market research, analyze customer needs, and identify opportunities for product enhancements and new feature development.
4. Requirements Definition: Collaborate with stakeholders to define clear and concise product requirements, including features, functionality, and user experience.
5. Cross-functional Collaboration: Work closely with engineering, design, marketing, and sales teams to ensure seamless communication and collaboration throughout the product development process.
6. Prioritization: Prioritize features and enhancements based on market needs, business objectives, and resource constraints.
7. Roadmap Development: Create and maintain a product roadmap, outlining the product vision and release timelines.
8. User Feedback: Gather and analyze user feedback, incorporating insights to iterate and improve product features.
9. Competitor Analysis: Stay informed about industry trends, competitive landscape, and emerging technologies to inform product strategy.
10. Metrics and KPIs: Define and track key performance indicators (KPIs) to measure the success and impact of product initiatives.

Qualifications:

1. Bachelor's degree in Business, Marketing, Computer Science, or a related field. MBA is a plus.
2. Minimum of 5+ years of product management experience, preferably in a technology-driven environment.
3. Proven track record of successfully launching and managing products throughout their lifecycle.
4. Strong analytical, problem-solving, and strategic thinking skills.
5. Excellent communication and collaboration skills.
6. Experience working with Agile methodologies.
7. Familiarity with product management tools and software.