Product Marketing Manager

MoneeFlo is a growing company dedicated to simplifying cross-border services. Our mission is to provide simple, transparent, and customer-centric solutions that empower individuals and businesses to manage global money with ease and confidence. We offer a wide range of cross border services, including buying and selling foreign exchange RBI regulated with a unified FFMC license), sending money abroad, paying foreign university fees, visa services, and booking hotels and flights. We have served over 35,000 customers, 200 corporate and sent over $100Mn abroad. Currently, we have offices in Delhi HQ, SriGanganagar, Patiala, Karnal, Kanpur, Pehowa & Padampur.

Position Overview MoneeFlo is seeking a dynamic and innovative Product Marketing Manager to lead the go-to-market GTM strategy for our diverse range of products. This role is crucial for ensuring the successful launch and adoption of our products, which cater to different audiences, including channel partners and customers, primarily from Tier 2 cities across India.

The position is based out of Delhi NCR (at our Noida office).

Skills Mandatory

Strong execution skills with a strategic mindset.

Creative thinking with the ability to generate innovative and frugal marketing solutions.

Excellent communication and collaboration skills.

Desirable

Candidates with experience in the financial services or travel industry are highly preferred

Ability to develop MVPs with no-code

Responsibility

GTM Strategy & Execution:

Develop and execute comprehensive GTM strategies for each product, tailored to its specific audience.

Ensure timely and effective product launches that resonate with both channel partners and customers.

Strategic Thinking & Analysis:

Analyze feedback and learnings from product launches to refine strategies.

Provide insights and strategic recommendations to improve product positioning and performance.

Creative & Innovative Approach:

Develop out-of-the-box ideas to achieve marketing goals using innovative and cost-effective methods.

Continuously explore new marketing channels and tactics to reach target audiences.

Collaboration & Product Development:

Work closely with the engineering team, providing input for product development based on market needs and customer feedback.

Collaborate on the creation of Product Requirement Documents PRDs to ensure products meet market demands.

Travel Requirements:

Be open to traveling as needed to gather market insights, engage with partners and customers, and support product launches.

Experience with Digital Products:

Leverage experience in building and marketing digital products, especially those aimed at a partner-led model.

Requirements

1. Relevant experience of 25 years.

2. Proven experience in product marketing, particularly in financial services, travel industry, or partner-led digital products.

3. Demonstrated capability in crafting and executing GTM strategies.

4. Experience in writing PRDs and collaborating with engineering teams.

5. Candidates with experience in the financial services or travel industry or partner-led products in any industry are highly preferred

Hiring Process CV shortlisting Assignment Product interview Final interview